REVIEWS OF MY WORK

Reviews of Supply Chain Strategies published by Routledge
"The book makes very good use of management and supply-chain research from the last 30 years, as well as being very in tune with current issues. This book is a useful aid to graduates and postgraduates of the supply-chain and operations management disciplines. In conclusion, while having large sections of classical management theory, this book is modern and covers customer-driven supply-chain issues with great clarity and in a balanced way demonstrated through case studies with links to modern research.
                                                                                                                            Chartered Institute of Procurement and Supply


“This was by far the most comprehensive and complete book on current strategies that I have read. Written in a style to suit the novice and satisfy the expert Supply Chain Strategies lives up to its title and I would strongly recommend you add it to your reading list Hines succeeds in compiling an excellent and comprehensive study of supply chain management.”
                                                                                                                                                               Supply Chain Council USA

Strategic Marketing Planning

​This third edition of a hugely successful text has a fresh new colour layout and substantial new content and revisions, including:

  • Additional pedagogy in the form of case exercises and activities and end of chapter questions
  • The digital marketplace and consumer
  • Contemporary issues in strategic marketing planning
  • International marketing


The book also includes a new collection of international cases studies, and includes a suite of teaching aids including an instructor’s guide and PowerPoint slides.

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​​ISBN-10: 1138775223
ISBN-13: 978-1138775220

Supply Chain Strategies: Demand Driven and Customer Focused

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Supply Chain Strategies demonstrates how organizations must take strategic decisions in order to manage their supply chains to sustain competitiveness in the global economy. It is the first book to take a demand driven and customer focused view of the supply chain. In this respect it is unique in its outlook and conceptualization of supply chains. Tony Hines' text focuses upon the direction-setting and efficient resource-allocation that organizations need to provide in order to satisfy their customers. Overcoming tensions between political, economic, technological, ethical and environmental considerations is shown to be vital to ensure a sensible strategy for managing the supply chain. This impressive text makes the most of integrated case studies to show how strategic thinking and supply chain management play out in the real world. As such, the book is ideal for courses on supply chain management - especially those which require a strategic element.



You can purchase the book from Amazon, good bookstores or direct from the publisher.

ISBN-10: 041568319X
ISBN-13: 978-041568319

FASHION MARKETING

This exciting third edition of the highly successful Fashion Marketing features all-new content, covering every aspect of the world of fashion marketing from the global supply chain to sustainability.The twelve new chapters include pedagogical features, as well as brand new real-life case studies. The cases, and the approach, draw from international examples to build a comprehensive picture of a global industry.
New to this edition:

  • Full colour and richly illustrated interior with photographs and reproduced adverts
  • New table of contents: twelve thematic chapters designed to map to one-semester courses
  • Chapters on the most current buzzwords in fashion marketing, including ethical fashion, sustainable fashion and technology
  • A brand new companion website to aid lecturers with their teaching and students with their learning

This book has been long established as the go-to text for those who want a more advanced guide to fashion marketing than you can find in other books. This updated edition with its enhanced teaching features is the perfect choice for lecturers leading fashion marketing courses, students of business or fashion, and thoughtful professionals who want an intelligent, critical understanding of their industry.

ISBN-10: 0415839726
ISBN-13: 978-0415839723

 

FASHION MARKETING was selected for inclusion in the International Bibliography of Economics Volume 51 (2003), First published in 1952, the International Bibliography of the Social Sciences (IBSS) is a classic reference covering economics, political science, sociology and anthropology. There are rigorous criteria applied to selection for inclusion in this volume which are: Documents of relevance to economics, Publications of known authorship and lasting significance to economics, whether in serial or monographic form, typically works with a theoretical component, intending to communicate new knowledge, new ideas or making use of new materials. The selection criteria are designed for retrospective search rather than current awareness. Each volume represents the most significant new material published in a given subject discipline in that year.