General Data Protection Regulations 25th May 2018
The EU General Data Protection Regulations come into force in 2018. GDPR applies to processing and archiving in the public interest, scientific, historical and statistical research purposes. The ethical framework is likely to be adopted in the UK. A bill setting out the UK position is likely late in 2017.
EU, Article 89 allows:-
Predictive analytics may be defined as “Technology that learns from experience (data) to predict future behaviour of individuals in order to drive better decisions”(Siegel, 2016).[1]
[1] Individual in this definition is taken to mean organizations as well. For example, corporations are treated as persons under law.
Surveys, focus groups, personal interviews, observations and field trials are commonly used methods.
Market Research is systematic gathering, recording, and analysing data about a specific market or market segment. There are many different tools and techniques that market researchers use to know and understand the market. These include a range of quantitative and qualitative research methods.
Prof Hines is a certified member of the Market Research Society. Proff Hines has worked with clients to achieve customer insights, identify consumer behaviour and understand key determinants of markets and competitor behaviours.
Identifying market opportunities and actionable insights is an essential part of market research.
Prof Hines
AUTHOR, ConsultANT, RESEARCHER AND PUBLIC SPEAKER
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Prof Hines
AUTHOR, ConsultANT, RESEARCHER AND PUBLIC SPEAKER
Prof HINES