Prof Hines was invited to CSCMP in Barcelona as a "Thought Leader" to talk about his  7V Framework Enabling Customer Focused Supply Chains. All organizations need ways of enabling a customer focused supply chain. Mega trends, innovative technologies, the resource revolution, the ever-changing demands of fickle customers, digital disruptions, data streams, complex multichannel management, and leadership capabilities, all affect the ways in which we manage supply chain structures, strategies and relationships. Organizations need to consider carefully how their supply chains deliver the customer promise. They need to balance risk and reward. Each supply chain configuration may differ but they have a common root from which to develop their strategies: The 7Vs. Organizations have to align operational practices with strategies to achieve the strategic mission. Value is key to unlocking customer focused supply chain strategies. Organizations must not only consider their own value chain but the value chains of others that make up the supply network and most importantly focus their strategies and actions on the needs of the end customer. Value to the customer is determined managing the 7Vs: Volume-volatility, Velocity, Variety, Variability, Visibility, Virtuality and Value. Developing strategies adopting the 7V Framework has to be balanced against what competitors do to satisfy customers together with external constraints and internal cost considerations.

Prof Hines is always in demand as a stimulating, thought provoking and engaging keynote speaker. 


Conferences and Professional Societies
Prof Hines was a keynote speaker at the Annual Association of Suppliers to the British Clothing Industry where he examined the topic of 'Avoiding Icebergs - Volatility, Visibility and Risk in the Clothing Supply Chain'. He was also an invited keynote speaker to the Council for Supply Chain Management Professionals, Annual Meeting in Barcelona where he spoke on Customer Focused Supply Chains. He has also been invited to speak at many online events during the past year on various topics of interest where he has expertiise - supply chains, digital transformation, impact of climate change on supply chains, retailing, business policy and research.


Events and After Dinner Speaker
As an after dinner speaker at the Society of Colorists and Dyers he was able to link technological innovations in textiles with eco fashion, the aesthetics of color and business priorities to meet consumer challenges. Speaks regularly to professional business organizations, local and international business meetings.


Doctoral Research Symposia
He regularly speaks to Doctoral Researchers about research priorities, methods of doing research and types of knowledge contribution. He was keynote speaker at the Graduate Research Conference, Bournemouth University 2016.

My research, writing and consultancy have enabled me to contribute ideas to public audiences throughout the world. My books on business strategy, marketing, finance and supply chains have been read in over 106 countries throughout the world. I have been invited to speak on these topics in the United States, Europe, South Africa, Republic of Korea, Turkey, India and Sri Lanka.

"Risk and uncertainty are two variables affecting supply chains. Risk can be managed whereas uncertainty is unpredictable." Prof Hines.


The Association of Suppliers to the British Clothing Industry (ASBCI), recently welcomed a world-class panel of leading industry professionals and academics from fashion consultancies, supply chain, retail,technology, law and academia to discuss ‘Fashion’s New Frontiers – What’s Next?’ An audience of 130 delegates heard how trust and strategic collaboration will help stakeholders meet the increasingly challenging demands of the retail and online clothing sector.


Professor Tony Hines, addressed delegates with his ‘Iceberg Theory’ which identified time, cost and value as the three things needing management in the supply chain in order to serve the customer better and faster. Hines said more collaboration is needed to enhance visibility as speed was ‘the aim of the game’. He spoke of the consumer wanting a good deal and how they know to anticipate price fluctuations before making a purchase, which builds increased pressure on price flexibility. Also, with green issues high on the agenda retailers need to rethink how products are moved especially with the demand for fast fashion not showing any sign of slowing down. Nearshore production could be the answer to lowering risk, cutting lead times, and freight and compliance costs could be brought down providing better control for managing volatility. “Outsourcing is high risk but this may be lowered through contract, compliance and giving control to a vertical supply chain” concluded Hines.

Source: ASBCI Press Review

PUBLIC SPEAKING

Thought Leadership: The 7V Framework Enabling Customer Focused Supply Chains by Prof. Dr. Tony Hines

CSCMP SUPPLY CHAIN LEADERSHIP FORUM 2016.​